As I told you before, my husband and I spent last weekend at Jon Acuff’s Quitter Conference. (It was great.)
In the post-conference Writer’s Workshop, Jon said that the heyday of New Blogs is over. The days when a new blog can garner overnight success–like his did–are through. The market is saturated, the competition fierce. The End.
Which leads one to wonder: where are things headed in the online sphere? My husband and I discussed this issue much of the way home. Here’s what we came up with (with some help from Jon).
1. The Internet is going Niche
When the blogosphere first blew up 5 years ago, there were a lot of blogs that appealed to everyone. That’s not true anymore.
More and more, blogs–and everything else online–are serving micro-demographics. Blogs are going niche. The successful blogs of the future won’t appeal to everyone–they can’t. They will appeal to tiny subsets of the population who are drawn together around a shared, uncommon interest.
Jon Acuff predicted (at the Quitter conference) that the future of the internet doesn’t lie in the way of Instagram. Instagram, he says, is a cul-de-sac. On Instagram, you follow people. You’re stuck following all of the photos from a person. You can’t follow certain interests or categories, and sharing is difficult.
The future of the internet will be a lot more like Pinterest. You don’t just follow people on Pinterest. You can follow specific boards, specific categories. You can customize. Pinterest is very niche, and sharing is simple. Sharing is the very idea behind Pinterest. In the future, the Pinterest model will be the norm online.
2. The Internet is going offline.
The internet will remain the internet, and the internet exists online. But in the future, real, live, in-person meetings brought about by the internet will become increasingly important.
The future of the internet? I humbly suggest to you that the future of the internet is offline.
The future of the internet consists of live events and in-person meetups. The internet will explode as a connector of people–not just digitally, but live-and-in-person.
In the future, we will use the internet to find our people–but once we’ve found them, we’ll continue those relationships in the 3d world. Because digital relationships are great, but trust is built in the real world.
Where do you think the internet is headed? Do you think my predictions are spot-on, or way off-base? Share your thoughts in comments!