- by Ryan Holiday
From the publisher: "How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing."