The Power of Moments: Why Certain Experiences Have Extraordinary Impact
I LOVED this book and have been waiting impatiently to share it with you! We've all had them—those memorable moments that have a disproportionate impact on our lives, the ones that make us feel proud, insightful, connected, even transcendent. The moments that we know are special, both as we experience them, and through the lens of memory, years later. In this pageturner of a business book (yep, that's a thing) the Heath brothers explain not only why those moments are so special, but how we can deliberately create more of them in our own and other people's lives. Practical and inspiring, and one of my favorite reads this year.
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.
Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)
Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.