Ed Catmull
Creativity, Inc.

Creativity, Inc.

Pixar has been called the most fascinating company on the planet, and it's easy to see why in this enthralling history, filled with big players (Steve Jobs, George Lucas) and bigger leaps forward in technology that changed the animation business, and popular culture with it. Catmull gives us a glimpse inside the company-like-no-other, from the little things (why they ditched their oval table for a square) to the big ones (Pixar's annual shutdown day, devoted to company-wide improvement). Sure to delight creatives, managers, and anyone who loves a good yarn, and an absolute must-read for Pixar fans.

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