When it comes to clothes shopping, I believe in buying ahead, and this is the time to do it. Fall fashions started hitting the stores in July (which always seems crazy) but the deep summer discounts don’t start till August. You can snag some incredible deals this month if you’re prepared to buy ahead for next year.
However, I have a really hard time buying ahead for myself.
First of all, I really hate shopping.
I’m also an under-buyer. I have a hard time pulling the trigger on stuff I need right now, let alone stuff I won’t need for months and months.
Finally, I’m wary of buying things that may or may not be in style next year. I’ve gotten lucky before: I still occasionally wear the dress I wore to our rehearsal dinner thirteen years ago. (An Ann Taylor slip dress in navy raw silk.) But that kind of staying power is rare: I’ve gotten rid of dozens of dresses in the interim that haven’t lasted more than a few seasons.
Despite my hang-ups, some things are absolutely worth buying ahead. Especially in August.
These are the things I’m trying to talk myself into buying now, for later:
Good shoes are expensive, and the best brands rarely go on sale. I’m still kicking myself for not buying Born boots I stumbled upon on 6pm last spring. But they were $80, and I really didn’t want to spend $80 on boots in April, since I wouldn’t be able to wear them for 6 months. Even if they were marked down from $200 and would last for years.
Shoe shopping is always tough for me, because I have huge feet and very few brands work. But Born is one of them, and I should have snatched those boots when I add the chance. I spend to my weakness when it comes to shoes, but that’s a lot less expensive at end-of-season sale prices. Now it’s almost fall, my old boots are shot, and I won’t be able to find any new boots that cheap until next spring.
It’s too late for boots, But sandal prices are incredible right now, even on the higher-end brands. I adore Kork-Ease sandals but shudder at the price tag, but right now 6pm has them marked way down. I’ll be able to wear them for a couple of months and they’ll still be fresh for spring. That’s worth doing, even for me.
Swimsuit shopping is no fun (even if buying swimwear online is a little less paintful). But it’s less emotionally taxing when I’m paying clearance prices instead of full fare. I don’t need a swimsuit till spring, and buying swimwear ahead is low-risk because swim styles don’t change nearly as much from season to season as clothing styles do. And it’s a little gift to myself, to enter spring knowing I don’t need to embark upon the dreaded swimsuit shopping expedition. I’m also planning on snatching up one of these cute rash guards when the price is right.
3. Summer accessories.
For me, this means stocking up on basic tees and tanks, seriously marked down.
5. Anything you love.
If you stumble upon something you love and are excited about the prospect of wearing it next spring, buy it. Especially if you hate shopping, especially if you’re an under-buyer. (For those of you who tend to over-buy, nevermind.)
Do you buy ahead at the summer sales? Why or why not?
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