What item is sold once every two seconds in America?
It’s Maybelline Great Lash mascara, in the iconic pink and green tube, and it’s been flying off (drug)store shelves for 40 years and counting.
This perennial favorite is beloved for its smooth formula, clump-free application, and great brush–and How to Look Expensive says the brush makes the mascara.
Great Lash is the “starter” mascara of many a teen (or tween–yikes!) girl, thanks to its $6 price tag and widespread availability. It goes on to become many women’s forever mascara, and its earned more than its fare share of raving fans from the ranks of beauty editors and professional makeup artists, from the high end to the low.
With mascara, you don’t get what you pay for, according to the beauty handbook Don’t Go to the Cosmetics Counter Without Me. Great Lash mascara is a bargain beauty buy, especially when compared with other longstanding beauty cult classics like Elizabeth Arden eight hour cream (1930, $19) and the Mason Pearson hairbrush (1885, $150).
Have you ever bought a tube of Great Lash mascara? Do you use it now?
***** ***** *****
This is the eighth post in a series, 31 Days of Cult Classics. You can click here to see a list of all the posts, updated everyday in the month of October.