(If you’re not a blogger, no worries. Just go grab yourself a copy of her ebook The No Brainer Wardrobe if you haven’t yet, enjoy it over the weekend, and come back on Monday when we’ll be talking about non-bloggy stuff like normal.)
The No Brainer Blog is a tool to help bloggers cast their vision (why am I blogging?), define their voice (what is my writing style?), and refine their space (how can my blog be functional and pretty?).
I’ve been blogging for about a year and a half–I’m not exactly a newbie, but I’m by no means a seasoned expert. And I found Hayley’s ebook enormously helpful, especially when it came to the portion on visual design.
I recently initiated a redesign for Modern Mrs Darcy, and I first read The No Brainer Blog right after I began that process. Hayley’s perspective on design–and several of the specific tips, tricks, and tools she shares–were enormously helpful to me as I mulled over my color scheme, layout, and overall “feel” of this blog. (You’ll see the results soon–I’ll be rolling out the redesign next month!)
If you’re a blogger, this is a great time to take a step back and evaluate your vision for your blog, your voice, and your visual design. Most bloggers–if they’re not blogging Black Friday deals–see major dips in traffic and engagement Thanksgiving weekend and for much of the holiday season, especially the week between Christmas and the New Year. This is a great time to ease up on your posting schedule and focus on the big picture.
If your blog is in need of a check-up, if you want to make sure you’re getting the most bang for your buck with your blogging efforts, or if you’re just thinking about dipping your toe in the blogosphere, The No Brainer Blog will help you get the most out of your blogging efforts–and save you a lot of wasted time and energy.
After reading The No Brainer Blog, I asked Hayley a few questions about the blogging process. Here’s our brief Q&A about the book:
1. When I start to think about the possibilities for my blog, it’s easy for me to become overwhelmed by all my options. How do you overcome the paralysis of indecision and move into action?
Hayley: My grandpa (someone in my life who has always been abundantly on my side) has always said, you make the best decision you can with what you know at the time…then, you move forward and don’t look to the other ways it could have turned out. That advice has served me well and has profoundly impacted my confidence in decision making. I don’t always have to make perfect decisions as long as I make the best decision with the information I know.
2. Design doesn’t come easy to me. How do you quit being intimidated by visual design and start making it fun?
Hayley: Paying someone to do my design on big projects has always served me well. But, on small projects, I just remember that it’s not forever, I have decent taste, and if I like it and it’s true to me then the people who have been attracted to my blog and projects will likely appreciate it.
3. How do you know when it’s time to change things up?
Hayley: I try to keep things visually steady for a good long time. I have normally invested good money into the aesthetic and have worked hard at honing how things look. I’m not someone who changes my online space every time I’m bored with how it looks. If I want to do that, I’ll paint a wall in my house or buy a new bottle of nail polish. My brand equity is too important to change on a whim; it is my desire that people would begin to feel familiar and at home at Tiny Twig.
The No Brainer Blog also contains a helpful section on best social media practices and 4 worksheets to help you turn your goals into reality (and save you lots of time, money, and frustration). The worksheets alone are well worth the $7.99 purchase price.
Hayley has offered to give away The No Brainer Blog to two lucky readers. To enter, just leave a comment.
(Go ahead and buy the book with no worries–if you buy the book and then win the giveaway, I’ll refund your purchase price.)
Giveaway ends Saturday at 11:59 p.m. Winners will be contacted by email.
UPDATE: This giveaway is now closed. The winners have been notified by email.
What aspect of blogging is toughest for you: vision, voice, or visual design?
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